First Rate Credit Union

Brand identity

First Rate Credit Union, a not-for-profit financial co-operative, has been exclusively serving BAE Systems employees since 1982. To mark their 40th anniversary, the organisation sought a fresh, modern brand identity that would reflect their values of trust, reliability, and community, while positioning them confidently for the digital era.

I developed a contemporary visual identity that modernises the brand and enhances its accessibility across digital platforms. The rebrand supports First Rate’s mission to make financial services more approachable and intuitive — enabling BAE Systems employees nationwide to easily engage with the credit union’s expanding range of online tools and services.