FAWS engineering

Brand identity

FAWS (Fabrication and Welding Specialists) is a close-knit team of engineers with extensive experience across a wide range of industries. I collaborated with the company to develop a brand identity that reflects their high standards, technical expertise, and the precision of their work.

The visual identity draws inspiration from the materials and processes central to their craft. A palette of four metal-inspired colours, paired with industrial textures, patterns, and robust typography, conveys strength, reliability, and craftsmanship. To ensure clarity and consistency across all communications, I also produced a comprehensive set of brand guidelines, enabling FAWS to apply their new identity confidently across digital and print platforms.